Turn complainers into satisfied customers


It is inevitable that someone will complain. So when they do:

Immediately acknowledge their concern; don’t dismiss it.

Get your customers smiling
Get your customers smiling

Don’t get too hot under the collar. Rather, thank them for taking the time to point out the problems they’ve experienced and really listen to what they’re saying. The right kind of complaints are actually good for you. Through them, you may discover other customers are experiencing similar problems and you’ll have the opportunity to make changes and keep your customers. Research has shown that when some consumers are dissatisfied with a service, instead of whining about it, they simply take their business elsewhere. So these complainers may very well ensure that you do not loose other customers! 

Maintain a service-focused attitude at all costs.

Resist the urge to roll your eyes and to sigh heavily. Stay cool and focus on their plight. If you can focus on and meet their needs, they’ll be singing your praises in no time. Get to the bottom of those complaints. Are their concerns legitimate? If so, is it time to make some changes?

Be a problem-solver.

This will earn you a reputation for making things right again. Folks love doing business with someone who gets it right. Even if it means bending over backwards, do it. In the long run, your efforts will be worth it.

Be a quick thinker.

You not only have to solve the problem, but you need to do it quickly. Find the best possible answer to the problems and carry out the solutions promptly. Always focus on total customer satisfaction. As a quick standby for any complaining situation, why not have a handy freebie under the counter? Maybe one of those cute helium balloons with a friendly message on it, or a lovely flower to brighten their day? If this can’t melt away any bad feelings, most likely, nothing can.

Ask them what you can do to make them happy.

What better way to find out how to please those hard-to-please customers than getting the clues straight from the horses’ mouths? Customers like to know that you take them and their suggestions seriously. And I’m sure they’ll be able to help you find a solution that will make them happy.

I hope these customer service tips help you with your hard-to-please customers. I know it’s difficult at times to maintain control and stay focused, especially during peak times when most businesses usually experience more complaints simply because of the fast-paced, increased activity. But never let down your guard; when customers are served well, they’ll feel satisfied, and come back.